22 Best Instagram Templates for Download – Free & Premium

If you want to promote your business on social media, Instagram with more than 1 billion active users is a great place to start. But how do you make your content stand out on this popular photo and video sharing platform? This is where Instagram templates come in.

Instagram templates provide you with pre-made designs for creating visual content with a cohesive theme that is consistent with your brand. In this post, we bring to you some of the best Instagram templates that are suited for both personal and business accounts. You do not need to design your posts or stories from scratch, you just need to choose from the editable templates listed below. Customize it with your photos, text and color that reflect your brand and you are ready to post.

Our collection includes both free to download and premium templates for Instagram stories and posts and we have put them in different sections for easy browsing. Most of these templates are available for Photoshop and Illustrator while some can be edited in Canva as well. You will find Instagram templates for a range of different use cases such as for fashion and lifestyle bloggers, quote posts, online shops, new launches, travel agencies, content marketers and many more. Read on!

Free Instagram Templates for Stories & Posts

In this section, you will find completely free to download templates for Instagram posts and stories. All these templates come with free personal and/or commercial use license. You will find the link to download them below the preview image and description.

Free Fashion Sale Instagram Stories Templates

10 Free Fashion Instagram Stories Templates

This freebie from Super Dev Resources offers 10 sale Instagram story templates that are perfect for apparel labels and fashion influencers to promote new arrivals, seasonal fashion sales and discounts such as summer and spring sales. These vector AI and EPS templates feature vibrant colors and background patterns and are fully editable and easy to customize.


Animated Instagram Stories Templates

Animated Instagram Stories

A set of 12 animated Instagram stories to present your images in stylish animated gallery carousels. Available to download for free as Photoshop (PSD) files with customizable text and images. Designed for bloggers, writers and creative storytellers who want to catch people’s attention with their Insta-stories.


Free Quotes Instagram Stories PSD

Free PSD Quotes concept instagram

Quotes are quite popular on Instagram and they are a great way to keep your followers engaged and interested. If you want to convey your own words of wisdom, or share motivational quotes by famous personalities, this editable Instagram stories PSD template makes it easy. The design features bright, happy colors that reinforce a positive vibe. You may also want to check out these quote posters from our store.


Free Puzzle Instagram Template

Free Puzzle Instagram Template

This free template for Instagram puzzle feed in an elegant soft color palette with floral elements and watercolor strokes is perfect if you want to present your Instagram posts in the trendy puzzle grid style. The download includes fully customizable and well organized PSD file at 300 dpi resolution.


Florence Free Animated Instagram Post Template

florence animated instagram post

Make your Instagram posts more colorful and creative with this free animated Instagram posts template. With this easy to edit template, in just a few clicks, you can create ready to upload Instagram posts with subtle animations and impress your viewers to boost your product’s promotion. The free version includes 5 PSD templates, you can also get its full version with 20 designs from Creative Market.


Stylish Instagram Story Pack Free

stylish instagram story pack

Give your Instagram account a boost and increase your brand engagement with this stylish and fresh stories pack. This free pack comes with 30 unique design templates for Photoshop. Simply drop your images, edit text and save to create beautiful stories to share with your followers.


Paint & Draw Instagram Stories Template

Free PSD Paint draw instagram

If you are a painter or artist who wants to educate people and wants to promote their workshops and art classes on Insta-stories, this free PSD template is designed for you. With creative and artistic elements in the background, this beautiful template will add more appeal to your posts.


Naturalyst Instagram Stories Pack

Naturalyst instagram stories pack

Naturalyst Insta-stories templates is designed for bloggers, fashion brands, lifestyle brands, magazines and creative businesses. With an earthy color palette and a classic, minimalist layout that puts your images in the spotlight, these editable PSD templates will help you create your own stunning brand content for the social media.


Black & White Instagram PSD Stories

Black white Instagram

Perfect for fashion bloggers, influencers and apparel labels, the minimal black and white look of noir beauty templates are designed to grab attention and attract it to your Instagram page or store. On downloading, you will get PSD file with 15 ready to use stories templates that can be easily edited using smart objects.


Verbena Instagram Posts and Stories Templates

Verbena Instagram Templates

Verbena Instagram templates for Canva and Photoshop are a perfect combination of colors and textures to make your account stand out and attract more customers and subscribers. There are 18 stories and 18 post templates that are compatible with each other. Ready for you to use to promote a product or share a story with your followers.


Free Christmas Instagram Stories Templates

Free Christmas Instagram Stories

Make your Christmas holiday promotion on Instagram eye-catching with this free Christmas Instagram stories templates set. On downloading, you will get 10 design variations in PSD format that can be edited in Photoshop CC. You might also want to check out these Christmas fonts and Christmas images for customizing these templates.


Free Travel Sale Instagram Post Set

Free Vector Travel sale instagram

If you are in the travel and tourism industry and want to promote your discount offerings on Instagram, this free template will definitely help. You get 5 design variations available in vector AI and EPS formats that you can edit to match your brand/agency.


Premium Instagram Templates

Below, you will find some of the best selling and popular Instagram templates from digital marketplaces such as Creative Market, TemplateMonster and GraphicRiver. Many of these premium items offer huge bundles of templates for your content. Kindly note that the some of the links below are affiliate links.

Fashion Instagram Template PSD Designs

Fashion Instagram Template psd designs

Great for fashion brands and influencers who want to save time on designing content for their Instagram account. Included are 10 PSD design layouts for Instagram posts that can be easily customized with image and text.


Instagram Content Marketing Template

Instagram Content Marketing Template

Made for entrepreneurs, social media managers, solopreneurs, small business owners, marketing agencies, and thought leaders, this Instagram content marketing template pack comes with 82 ready to use templates for Photoshop and Canva. Included are templates for content posts such as chat bubbles, flow charts, 5 tips list and more as well as promotional templates for podcasts and new blog posts.


Animated Instagram Stories PSD

ANIMATED Instagram Stories psd

Make your brand visible on Instagram with this pack of 10 animated Instagram stories featuring continuous line illustrations, organic shapes, a soft color palette and positive quotes. Available as well organized and customizable Photoshop format.


Instagram Creator for Coach Canva & PSD

Instagram Creator For Coach

Looking to promote your e-course, live talk, e-book, webinar or online course on Instagram? This Instagram creator pack is perfect to engage your followers, and lead the traffic to your course, class, and profile. Included in the set are 230 PSD and Canva templates for posts and stories with fully editable text, colors and images.


Vintage Instagram Templates

Vintage Instagram Templates

This set of vintage Instagram feed and story templates is ideal for those looking for an old school look for their Instagram content. On purchase, you will get 24 PSD templates – 18 post templates at 1200×1200 px size and 6 story templates at 1920×1080 px size. You may want to try out these vintage and retro fonts to customize these templates.


Puzzle Bundle Instagram

Puzzle Bundle Instagram CANVA

This is a huge bundle of 762 Instagram puzzle feed templates in 25 different themes including watercolor puzzle templates, minimal templates, colorful puzzle templates, Black Friday sale templates and many more. The templates are designed for both Photoshop and Canva editor.


Miminal Instagram Stories PSD Template

Miminal Instagram Stories Template

If you are a fan of minimalism, then you’ll definitely love these simple yet stylish Instagram story templates. Bundled with eight elegant designs that are ideal for announcing a new product, advertising a sale or event, sharing quotes, or any other kind of promotional content. The download contains well-organised and fully customizable PSD files.


Instagram Editable Quotes Canva & PSD

Instagram Editable Quotes

Looking to share adventure quotes, lifestyle quotes or, funny quotes and engage your followers on Instagram? This huge pack of 5600 templates with various categories of quotes and themes is made for you. Easy to edit in both Photoshop and Canva, with these elegant designs, you can make your feed look inspiring and mesmerizing at the same time!


Instagram Banners Promo

Instagram Banners Promo

This is a bundle of multipurpose Instagram promotional banner PSD templates suited for your business or personal Instagram profile. These templates offer a range of different designs to announce sales and special offers, show off new products, or promote yourself.


Neon Instagram Posts & Stories

Neon Instagram Posts Stories

Neon effects are all the rage, and with these templates you can create trendy neon posts and animated stories with just a few clicks. Bold bright yellow-green color and animated elements will make your content more dynamic and impress your Instagram followers. Perfect for promoting your products, services or your own blog.


With these professionally designed templates for Instagram, you can give a refresh to your Instagram account. They are ideal for anyone who wants to save time and yet make a bold statement on the social platform. If you liked our collection of Instagram templates, do not forget to share this post on your social channels.

You may also want to check out these font collections and image sites to help you with editing these templates. Happy Instagramming!

Monika Ratan

Monika loves graphic design & other forms of creative art. When not found tinkering with her favorite graphic design tools, she is mostly reading or writing on wide array of topics. Follow her on Twitter @monikaratan

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